PRADA Linea Rossa FW20
Prada’s Linea Rossa was launched in 1997 as a luxury sports line, at the time, appealing to a niche audience. With the demand for unique luxe streetwear and sportswear now at an all-time high, there was need for a timely reminder that the Italian label has always been ahead of the game. Drawing a parallel between Prada’s iconic red stripe and red subway lines around the world, we re-established Linea Rossa as the foremost label for urban dwelling.
In the first iteration of the campaign, we paired the iconic red stripe and London Underground’s Red Central Line, together with musician Willow Smith. The 18-year-old songstress showed up unannounced at the Tottenham Court tube station, taking up her guitar as a hustling street performer to belt out tunes for evening commuters.
Expanding upon the activation, the campaign unfolded through graphics, film, social, and OOH‚ showcasing the collection alongside and within the red subway line local to each city the campaign was launched in: New York, London, Paris, Shanghai, Tokyo and Moscow.
87 Heads, Hiro+Mari & Maru TeppeiAPPLY x The Live Wild CollectiveBare Necessities Resort 2023Bare Necessities brand campaignBloomingdales x Burberry 2016Boghossian X Bella Hadid ’17COVERGIRL rebrand 2018Editorial — HeleneEscada SS19GOTV w APPLYILIA Between Us: brand campaignILIA Rituals: Blue LightILIA Rituals: Lip WrapILIA Super Serum campaign 2023Jungle Magazine EditorialKate Spade Spring 2023NARS PRTMNIKE AIR JORDAN DeltaNIKE AIR JORDAN FW22NIKE AIR JORDAN x Howard UniversityNIKE AIR JORDAN x Russell WestbrookPRADA Holiday 2020PRADA Linea Rossa FW20PRADA Resort 2020Salvatore Ferragamo Holiday 2018Salvatore Ferragamo SS19Sephora Brand CampaignTelfar LookbooksTiffany & Co. Holiday 2019Zalando AW23Zalando SS24Zalando x GCDS/Eckhaus Latta/Holzweiler/Elleme