ILIA Rituals: Blue Light
For ILIA’s first foray into the skincare space, we developed campaign creative for the brand’s two inaugural products to launch in tandem—a facial mist and lip mask—wrapping them under the concept of ‘ritual’ and tying the creative back to the brand platform in a series of campaigns entitled ‘The Rituals Between Us’.
The film executions play with ASMR, ingredient storytelling, and the language of cooking recipes—like a witches’ brew—while the product benefits are demonstrated in an artful, concept-forward way.
Credits
CD, Copy
Ariella Gogol
Photography
Melanie+Ramon
Production
Sarah Morrison
87 Heads, Hiro+Mari & Maru TeppeiBare Necessities Resort 2023Bare Necessities brand campaignBullett Magazine EditorialCOVERGIRL rebrand 2018GOTV w APPLYILIA Between Us: brand campaignILIA C-BeyondILIA Rituals: Blue LightILIA Rituals: Lip WrapILIA Shades of UsILIA Super Serum campaign 2023Jungle Magazine EditorialKate Spade Spring 2023NARS PRTMNIKE AIR JORDAN DeltaNIKE AIR JORDAN WomensNIKE AIR JORDAN x Howard UniversityNIKE AIR JORDAN x Russell WestbrookOscar de la Renta "New York" FragrancePRADA Holiday 2020PRADA Linea Rossa FW20PRADA Resort 2020Peach&Lily Brand CampaignSalvatore Ferragamo Holiday 2018Salvatore Ferragamo SS19Salvatore Ferragamo ‘SIGNORINA’ fragranceSephora Brand CampaignShiseido X LalisaTelfar LookbooksTiffany & Co. Holiday 2019VOGUE Phillipines EditorialVOGUE X Chase — Vogue World HollywoodVOGUE X EBay — Vogue World HollywoodVOGUE X MaybellineYSL Or RougeZalando AW23Zalando SS24Zalando x GCDS/Eckhaus Latta/Holzweiler/Elleme