YSL Or Rouge
A new, highly sensorial chapter in the Or Rouge story. The relaunch of Or Rouge L’Huile celebrates the perfect fusion of the potency of a serum with the indulgence of a luxurious oil. Every element of the campaign reflects this duality: strength and elegance, efficacy and beauty, bringing the product’s rich heritage into a contemporary, captivating visual language.
The iconic Or Rouge codes are capture attention with luminous textures, rich gold tones, and immersive compositions, highlighting both the product’s luxurious glow and the sensorial experience it delivers. From the luminous reflections of the oil to the sophisticated staging, each frame embodies refinement and modernity.
Credits
Photography
Amy Troost
Video
Nans Noiron
CGI
Romain Lenancker
Agency
Publicis Luxe